Retail SKU Measurement: Tectrol Atmosphere vs. Non Treated Berries

October 15, 2008

During the summer of 2008 a leading retailer, in coordination with a major strawberry shipper, received only Tectrol® Atmosphere treated strawberries, raspberries and blackberries at one distribution center, and standard refrigeration only treated berries at a second distribution center. The distribution centers each serviced large urban markets about 250 miles a part. At the conclusion of the 13 week demonstration period, the retailer released berry SKU data for analysis.

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