Thursday, November 01, 2007

Flower Auction Aalsmeer and TransFRESH have joined forces in a new strategic alliance to form Fresh Flower Solutions.

We are dedicated to improving quality in the floricultural supply chain from the field to the vase. Combining the knowledge and expertise to these two industry leaders makes it possible to deliver fresher flowers to maximize your profitability.

Fresh Flower Solutions is a strategic alliance that brings together the exceptional credentials and hands-on experience of both TransFRESH and Flower Auction Aalsmeer. It is dedicated to meeting the challenging needs of today's global floricultural industry. Fresh Flower Solutions will provide storage and transportation solutions to growers all over the world with a simple yet powerful goal: to improve the vase-life of their products. Together with local partners in the primary flower producing and consuming regions of the world, Fresh Flower Solutions will strive to ensure that the most beautiful and long-lasting products reach consumers-just the way the grower intended.