Protecting Retail Profits

TECTROL® Atmosphere helps control retail shrink. Strawberries shipped with TECTROL® simply do not deteriorate or decay as fast as strawberries shipped without TECTROL®. This translates into direct profits delivered to the retail category

Once strawberries arrive and the TECTROL® bag is removed, TECTROL®-treated-fruit stays fresher longer. Decay and wet and leaky conditions are controlled.

TECTROL® Atmosphere

Refrigeration Only

The strawberries in both samples were from the same lot and harvested at the same time. The strawberries on the left were shipped in TECTROL® CA while the strawberries on the right were in refrigeration only.

Net Returns, TECTROL® Treated Strawberries

Investment in TECTROL® provides a clear return on investment at the retail level. Assumptions: $.26/flat, clam shell 1 lbs. pack, 2808 flats per load.

Strawberries Discarded at Retail

*Matched lots shipped with and without TECTROL® 4 to 5 days transit, bag removed on arrival.
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Direct Consumer Benefits from TECTROL® Modified Atmosphere

Even after the berries are removed from refrigeration (say to the back of the consumers car) TECTROL® treated strawberries remain protected, satisfying the consumer that they have bought your best.

Identical lots, shipped with and without TECTROL®, 3-4 days transit. Prior to retail display, berries were "set up" or sorted so displayed fruit was 100% usable, free of decay and wet and leaky fruit.

For additional information on Retail Services contact:
Rich MacLeod - (831) 772-6079