Protecting Retail Profits

TECTROLŠ Atmosphere helps control retail shrink. Strawberries shipped with TECTROLŠ simply do not deteriorate or decay as fast as strawberries shipped without TECTROLŠ. This translates into direct profits delivered to the retail category

Once strawberries arrive and the TECTROLŠ bag is removed, TECTROLŠ-treated-fruit stays fresher longer. Decay and wet and leaky conditions are controlled.

TECTROLŠ Atmosphere

Refrigeration Only

The strawberries in both samples were from the same lot and harvested at the same time. The strawberries on the left were shipped in TECTROLŠ CA while the strawberries on the right were in refrigeration only.

Net Returns, TECTROLŠ Treated Strawberries

Investment in TECTROLŠ provides a clear return on investment at the retail level. Assumptions: $.26/flat, clam shell 1 lbs. pack, 2808 flats per load.

Strawberries Discarded at Retail

*Matched lots shipped with and without TECTROLŠ 4 to 5 days transit, bag removed on arrival.
More on Strawberries>>

Direct Consumer Benefits from TECTROLŠ Modified Atmosphere

Even after the berries are removed from refrigeration (say to the back of the consumers car) TECTROLŠ treated strawberries remain protected, satisfying the consumer that they have bought your best.

Identical lots, shipped with and without TECTROLŠ, 3-4 days transit. Prior to retail display, berries were "set up" or sorted so displayed fruit was 100% usable, free of decay and wet and leaky fruit.

For additional information on Retail Services contact:
Rich MacLeod - (831) 772-6079