TransFresh® - Over 40 years of Fresh Solutions

A History of Solutions for the Transportation Needs of Perishables

1960s

TransFresh® Corporation was originally formed in 1966 as a business partnership between Whirlpool Corporation and Bruce Church Incorporated, a major lettuce grower based in Salinas, California. TransFresh® was given the mission of developing a service business, providing shippers with the “best atmosphere” for transporting fresh perishables. The word “Tectrol” was derived from a Whirlpool research and development division named “Total Environmental Control Division”. Tectrol® is a registered trademark owned by TransFresh® Corporation.

In 1968, the first pallet bag of fresh strawberries was shipped under the Red Coach label. This system showed value and met the needs of the market and was adopted by more shippers.


1970s

In 1971, Bruce Church purchased Whirlpool’s share of TransFresh®. In 1973, Bruce Church Inc., Bruce Church Systems, QUALI-SEL, INC., and TransFresh® were all organized under a single family holding company named Fresh International Corporation. 


1980s

Throughout the ‘80s, innovative solutions were introduced rapidly across each TransFresh® product line.  Modified atmosphere services for both the Tectrol® pallet and marine services division continued to grow. The TransFresh® labs also began to turn out solutions which allowed processed salads to be packaged and sold into the food service trade.

In 1989, the TransFresh® packaged salad solution led Bruce Church, Inc., to introduce the Fresh Express retail packaged salads, the first retail processed salads available nationwide. Fresh Express went on lead this new category of packaged salads. 


1990s

In 1990, TransFresh® introduced the first process controller (“TransFresh CA”) which was capable of reading and controlling atmosphere mixes inside a refrigerated sea vans during the entire ocean transit period. The Tectrol® Pallet Service group introduced new and creative ways to efficiently process pallet units of fresh strawberries.

As the Fresh Express salad business grew rapidly, the TransFresh® division maintained pace selling the core technology services of Tectrol® modified atmosphere pallets and TransFresh® CA controlled atmosphere refrigerated sea vans.


2000s

In 2001, the family ownership of the Fresh International Companies opted to sell all companies to Performance Food Group.

In 2005, Performance Food Group decided to sell the same group of companies to Chiquita Brands International, Inc. (“Chiquita”).  

In 2014 TransFRESH sold the marine CA Division to its long-term Chilean associate Liventus Global

The year 2014 also saw the introduction of the blueberry storage bag, developed by TransFresh® specifically to meet the needs of the blueberry industry.

Following several productive years, in 2015, the Cutrale-Safra Group acquired Chiquita Brands and transitioned its holdings to a private investment concern.  Fresh Express and TransFresh® continue to operate as wholly owned subsidiaries. 


Through today

TransFresh® continues to seek solutions for the perishable industry. The Tectrol® Service Network has introduced working prototypes for fully automated pallet service systems which tailor the specific atmosphere mixture for each pallet unit.

The key to TransFresh® Corporation’s long success is the ability to identify, adapt and provide real solutions that add economic value for the perishable trades. The Tectrol® trademark continues to represent a family of TransFresh® systems and package technologies which used modified atmosphere technologies to preserve the market and storage life of fresh perishables.